James Willman runs the Amerigo gas station in Gorda, a small town on Highway 1, about 35 miles north of Cambria. It is the only gas station for miles, so if you want to fill up there, it will cost you. The hefty price is $5.40 for a gallon of regular gas.
Gas station owner James Willman said, 'If you're out in the desert without water, you're going to be charged $30 bucks for jug of water. I wouldn't feel sorry for you. Look before you leap, right?'
Disclaimer:  Colorization, mine.
While an independent owner/operator may choose to charge any price within the constraints of applicable law(s), the rationalization offered by this individual is telling!
